When You edit a keyword variable in a data assignment activity, there is a checkbox which in German says 'Ersetzen' (I guess it says 'Replace in an English system?) which is checked by default.
With this, You tell the Workflow manager not to replace the complete content of the keword field with the right side of of Your assignment, but to append to it.
Be wary of separation characters in whatever Your new value is, see here:
https://support.docuware.com/de-de/knowledgebase/article/KBA-36107